The secrets of influence from the art of storytelling Simmons, Annette. creator text bibliography nyu New York Basic Books 2006 Rev. ed. monographic eng

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xx, 299 p. ; 21 cm. The six stories you need to know how to tell -- What is story? -- What story can do that facts can't -- How to tell a good story -- The psychology of story's influence -- Sound bite or epic? -- Influencing the unwilling, unconcerned, or unmotivated -- Storylistening as a tool of influence -- Storyteller dos and don'ts -- The life of a storyteller -- Story thinking as a skill -- Case study: testing the "six stories you need to tell" in real life - sunrise stories -- Resources -- Storytelling in action. Annette Simmons. Includes bibliographical references (p. 287-290) and index. Business communication Storytelling HF5718 .S56 2006 808.543024658 0465078079 (pbk.) 9780465078073 (pbk.) 2012392822 JRS 120515 20200210112755.0 17298415