a field guide to modern marketing Beckwith, Harry 1949- creator text bibliography nyu New York Warner Books c1997 1997 monographic eng

print

xx, 252 p. ; 20 cm. Harry Beckwith. Includes bibliographical references (p. 246-250). Service industries Marketing HD9980.5 .B425 1997 658.8 0446520942 96016774 http://www.loc.gov/catdir/enhancements/fy0914/96016774-d.html http://www.loc.gov/catdir/enhancements/fy0914/96016774-d.html DLC 960401 20200214112256.0 1634233