02324cam a2200493 a 4500 20513 20513 13913728 AUA.1 20200207123038.0 050328s2005 nyua 000 0 eng d 2005924915 GBA584521 bnb 013306751 Uk 9781595620057 1595620052 9781595620095 1595620095 (OCoLC)ocm62250344 CUY eng CUY BAKER OXF IAI IXA YDXCP UKM VRC CRH BTCTA OI@ SMP CQU DEBBG SISPL AU@ OCL ZWZ DLC lccopycat HF5415.32 .M397 2005 658.8343 22 QP 624 rvk McEwen, William J. Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen. 1st ed. New York : Gallup, 2005. 135 p. : ill. ; 24 cm. "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket. Brand loyalty. Consumers' preferences. Product management. Consommateurs Préférences. ram Fidélité à une marque. ram Produits commerciaux Gestion. ram Gefühl. swd Kundenbindung. swd Marke. swd Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014658437&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://www.loc.gov/catdir/enhancements/fy1315/2005924915-d.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1605/2005924915-b.html 7 cbc copycat 2 epcn 20 y-gencatlg lcc DWBSLC HF 5415.32 .M397 2005 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2018-06-07 Donation, Dr. Delbert Baker 25.00 AUA23370 HF 5415.32 .M397 2005 AUA23370 2018-06-07 00:00:00 25.00 2018-06-07 DWBSLC