why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships McEwen, William J. creator text nyu New York Gallup 2005 1st ed. monographic eng

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135 p. : ill. ; 24 cm. "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket. by William J. McEwen. Brand loyalty Consumers' preferences Product management Consommateurs Préférences Fidélité à une marque Produits commerciaux Gestion Gefühl Kundenbindung Marke HF5415.32 .M397 2005 658.8343 QP 624 9781595620057 1595620052 9781595620095 1595620095 2005924915 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014658437&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://www.loc.gov/catdir/enhancements/fy1315/2005924915-d.html http://www.loc.gov/catdir/enhancements/fy1605/2005924915-b.html http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014658437&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://www.loc.gov/catdir/enhancements/fy1315/2005924915-d.html http://www.loc.gov/catdir/enhancements/fy1605/2005924915-b.html CUY 050328 20200207123038.0 13913728 eng