TY  - BOOK
AU  - McEwen,William J.
TI  - Married to the brand: why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships 
SN  - 9781595620057
AV  - HF5415.32 .M397 2005
U1  - 658.8343 22
PY  - 2005///
CY  - New York
PB  - Gallup
KW  - Brand loyalty
KW  - Consumers' preferences
KW  - Product management
KW  - Consommateurs
KW  - Préférences
KW  - ram
KW  - Fidélité à une marque
KW  - Produits commerciaux
KW  - Gestion
KW  - Gefühl
KW  - swd
KW  - Kundenbindung
KW  - Marke
N2  - "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014658437&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
UR  - http://www.loc.gov/catdir/enhancements/fy1315/2005924915-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1605/2005924915-b.html
ER  -