01690cam a2200349 a 4500 20526 20526 14863462 AUA.1 20200218130921.0 070524s2007 maua b 001 0 eng 2007021449 9781422103210 (hardcover : alk. paper) 1422103218 (OCoLC)ocn137222814 (OCoLC)137222814 DLC DLC BTCTA BAKER C#P YDXCP BWX IXA DLC HD53 .S3596 2007 658.4/012 22 Schmitt, Bernd. Big think strategy : how to leverage bold ideas and leave small thinking behind / Bernd H. Schmitt. Boston, Mass. : Harvard Business School Press, c2007. xi, 177 p. : ill. ; 25 cm. Includes bibliographical references (p. [165]-168) and index. Big think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus. Creative ability in business. Strategic planning. Success in business. Organizational effectiveness. Table of contents only http://www.loc.gov/catdir/toc/ecip0718/2007021449.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc DWBSLC HD 53 .S3596 2007 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2018-06-10 Donation, Dr. Delbert Baker 25.00 AUA23511 HD 53 .S3596 2007 AUA23511 2018-06-10 00:00:00 25.00 2018-06-10 DWBSLC 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2018-06-10 Donation, Dr. Delbert Baker 25.00 AUA23512 HD 53 .S3596 2007 AUA23512 2018-06-10 00:00:00 2 25.00 2018-06-10 DWBSLC