01784cam a22002894a 4500 15525655 AUA.1 20210305091958.0 081118s2010 mdua b 001 0 eng 2008049325 9780812704907 DLC DLC DLC BV 652.23 .W74 2010 254/.5 22 Wrenn, Bruce. 12994 Building strong congregations : attracting, serving, and developing your membership / Bruce Wrenn, Philip Kotler, and Norman Shawchuck. Hagerstown, MD : Autumn House Pub., c2010. 558 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.) Includes bibliographical references and index. The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs. Church marketing. 12995 Kotler, Philip. 12996 Shawchuck, Norman, 1935- 12997 7 cbc orignew 1 ecip 20 y-gencatlg lcc DWBSLC BV 652.23 .W74 2010 23145 23145 0 0 lcc 0 0 DWBSLC AUA.1 AUA.1 SPEC 2016-09-07 Donation, Dr. Delbert Baker 25.00 AUA019272 1 1 BV 652.23 .W74 2010 AUA019272 2021-07-15 00:00:00 2021-06-24 25.00 2016-09-07 DWBSLC