02791nam a2200349 a 4500001001400000003000600014005001700020007001500037008004100052010001500093020002900108020002400137020002900161035001800190040002300208042000800231050002200239082002900261100007400290245009600364250001900460260003300479263000900512300004600521500004300567504005100610505073200661520086101393650003602254700002502290776012602315in00024278308AUA.120260917151429.0cr_|||||||||||250331t20252025nju     ob    001 0 eng c  a2025010739  a9781394288915qadobe pdf  a9781394288908qepub  z9781394288946qpaperback  a(DLC)24132090  aDLCbengcDLCerda  apcc00aHD30.4b.B68 202600a650.072223/eng/202507091 aBougie, Rogereauthor4aut4http://id.loc.gov/vocabulary/relators/aut10aResearch methods for business :ba skill-building approach /cRoger Bougie and Uma Sekaran.  aNinth edition.  aHoboken, NJ :bWiley,c2026.  a2507  axxiv, 424 pages :billustrations,c26 cm.  aOriginally entered under: Uma Sekaran.  aIncludes bibliographical references and index.0 aIntroduction to Research -- The Scientific Approach and Alternative Approaches to Investigation -- Defining the Management Problem -- Defining the Research Problem -- The Critical Literature Review -- Theoretical Framework and Hypothesis Development -- Elements of Research Design -- Interviews -- Observation -- Administering Questionnaires -- Experimental Designs -- Measurement of Variables: Operational Definition -- Measurement of Variables: Scaling, Reliability and Validity -- Sampling -- Quantitative Data Analysis -- Quantitative Data Analysis: Hypothesis Testing -- Qualitative Data Analysis -- Conclusions -- The Research Report -- A Final Note to Students -- Statistical Tables -- Glossary -- Bibliography -- Index.  a"Sustainability Marketing: A Global Perspective shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them"-- Provided by publisher. 0aBusinessxResearchxMethodology  aSekaran, Umaeauthor1 iPrint version:tResearch methods for businessbNinth edition.dHoboken, NJ : Wiley, 2025z9781394288946w(DLC) 2025010738