03002nam a2200397 a 4500 in00024278308 AUA.1 20260917151429.0 cr_||||||||||| 250331t20252025nju ob 001 0 eng c 2025010739 9781394288915 adobe pdf 9781394288908 epub 9781394288946 paperback (DLC)24132090 DLC eng DLC rda pcc HD30.4 .B68 2026 650.072 23/eng/20250709 Bougie, Roger author aut http://id.loc.gov/vocabulary/relators/aut 45634 Research methods for business : a skill-building approach / Roger Bougie and Uma Sekaran. Ninth edition. Hoboken, NJ : Wiley, 2026. 2507 xxiv, 424 pages : illustrations, 26 cm. Originally entered under: Uma Sekaran. Includes bibliographical references and index. Introduction to Research -- The Scientific Approach and Alternative Approaches to Investigation -- Defining the Management Problem -- Defining the Research Problem -- The Critical Literature Review -- Theoretical Framework and Hypothesis Development -- Elements of Research Design -- Interviews -- Observation -- Administering Questionnaires -- Experimental Designs -- Measurement of Variables: Operational Definition -- Measurement of Variables: Scaling, Reliability and Validity -- Sampling -- Quantitative Data Analysis -- Quantitative Data Analysis: Hypothesis Testing -- Qualitative Data Analysis -- Conclusions -- The Research Report -- A Final Note to Students -- Statistical Tables -- Glossary -- Bibliography -- Index. "Sustainability Marketing: A Global Perspective shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them"-- Provided by publisher. Business Research Methodology 45633 Sekaran, Uma author 45632 Print version: Research methods for business Ninth edition. Hoboken, NJ : Wiley, 2025 9781394288946 (DLC) 2025010738 7 cbc orignew 1 ecip 20 y-gencatlg lcc RESC HD 30.4 .B68 2026 25378 25378 0 0 lcc 0 0 JTL Research Collection AUA.1 AUA.1 RESC 2026-09-17 Bought by JTL 98.43 AUA28130 0 HD 30.4 .B68 2026 AUA28130 2026-09-17 15:15:43 98.43 2026-09-17 RESC