TY  - BOOK
AU  - Wrenn,Bruce
AU  - Kotler,Philip
AU  - Shawchuck,Norman
TI  - Building strong congregations: attracting, serving, and developing your membership 
SN  - 9780812704907
AV  - BV 652.23 .W74 2010
U1  - 254/.5 22
PY  - 2010///
CY  - Hagerstown, MD
PB  - Autumn House Pub.
KW  - Church marketing
N1  - Includes bibliographical references and index; The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs
ER  -