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The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Material type: TextPublication details: Boston : Little, Brown, c2000.Edition: 1st edDescription: viii, 279 p. ; 21 cmISBN:
  • 0316316962
Subject(s): DDC classification:
  • 302 21
LOC classification:
  • HM 1033 .G53 2000
Contents:
The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HM 1033 .G53 2000 (Browse shelf(Opens below)) AUA004268 Available AUA004268

Includes bibliographical references and index.

The three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.