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Strategic thinking : a nine step approach to strategy and leadership for managers and marketers / Simon Wootton & Terry Horne.

By: Contributor(s): Material type: TextTextPublication details: London ; Philadelphia : Kogan Page Limited, c2010.Edition: 3rd edDescription: ix, 150 p. : ill. ; 24 cmISBN:
  • 9780749460778
  • 0749460776
  • 9780749461102 (ebk)
  • 0749461101 (ebk)
Subject(s): DDC classification:
  • 658.4/012 22
LOC classification:
  • HD30.28 .W665 2010
Online resources:
Contents:
Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.
Item type: Books
Holdings
Current library Collection Call number Vol info Status Date due Barcode
Judith Thomas Library General Stacks Books HD 30.28 .W665 2010 (Browse shelf(Opens below)) AUA24757 Available AUA24757

Includes bibliographical references and index.

Strategic leadership and conversational style -- Strategic leadership--brain-based strategic communication -- Strategic leadership--the thinking skills required -- Case study: marketing leadership and management action -- Step 1. Gather strategic intelligence -- Step 2. Assess strategic capability -- Step 3. Create strategic knowledge -- Step 4. Make strategic predictions -- Step 5. Develop strategic vision -- Step 6. Create strategic options -- Step 7. Take strategic decisions -- Step 8. Create and communicate market-led strategy -- Step 9. Plan and manage projects to implement change -- Next steps.