| 000 | 01200cam a2200313 a 4500 | ||
|---|---|---|---|
| 001 | 15381975 | ||
| 003 | AUA.1 | ||
| 005 | 20170307101634.0 | ||
| 008 | 080725s2009 mauab b 001 0 eng | ||
| 010 | _a 2008033002 | ||
| 020 | _a9780073530055 (alk. paper) | ||
| 020 | _a0073530050 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHF5415.13 _b.P387 2011 |
| 082 | 0 | 0 |
_a658.8 _222 |
| 100 | 1 |
_aPeter, J. Paul. _919981 |
|
| 245 | 1 | 0 |
_aMarketing management : _bknowledge and skills / _cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | _a10th ed. | ||
| 260 |
_aBoston : _bMcGraw-Hill, _cc2011. |
||
| 300 |
_axviii, 830 p. : _bill. (some col.), col. map ; _c26 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. _919982 |
|
| 650 | 0 |
_aMarketing _xManagement _vCase studies. _919983 |
|
| 700 | 1 |
_aDonnelly, James H. _919984 |
|
| 856 | 4 | 1 |
_3Table of contents only _uhttp://www.loc.gov/catdir/toc/ecip0824/2008033002.html |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 942 |
_2lcc _cBOOK _hHF 5415.13 _i.P387 2011 |
||
| 999 |
_c14624 _d14624 |
||