| 000 | 00995cam a2200265 a 4500 | ||
|---|---|---|---|
| 999 |
_c16874 _d16874 |
||
| 001 | 1634233 | ||
| 003 | AUA.1 | ||
| 005 | 20200214112256.0 | ||
| 008 | 960401s1997 nyu b 000 0 eng | ||
| 010 | _a 96016774 | ||
| 020 | _a0446520942 | ||
| 040 |
_aDLC _cDLC _dDLC |
||
| 050 | 0 | 0 |
_aHD9980.5 _b.B425 1997 |
| 082 | 0 | 0 |
_a658.8 _220 |
| 100 | 1 |
_aBeckwith, Harry, _d1949- |
|
| 245 | 1 | 0 |
_aSelling the invisible : _ba field guide to modern marketing / _cHarry Beckwith. |
| 260 |
_aNew York : _bWarner Books, _cc1997. |
||
| 300 |
_axx, 252 p. ; _c20 cm. |
||
| 504 | _aIncludes bibliographical references (p. 246-250). | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0914/96016774-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
| 942 |
_2lcc _cDWBSLC _hHD 9980.5 _i.B425 1997 |
||