000			01673nam a2200229 4500
003			AUA.1
005			20180502151740.0
008			170212b xxu||||| |||| 00| 0 eng d
020			_a9781452217802
040			_cJTL
050			_aHD49 _b.C66 2014
100			_aCoombs, W. Timothy
245			_aApplied crisis communication and crisis management : _bcases and exercises / _cW Timothy Coombs.
260			_aThousand Oaks, CA : _bSAGE Publications, Inc., _c [2014]
300			_a245 p. ; _c26 cm.
505			_a A short introduction to the case study method -- Crisis capsules -- Pampers and dry max chemical burn rumor -- Hershey, Cocoa, and child slavery/labor abuse -- Cadbury salmonella recall -- Peanut butter paste recall of 2009 -- Tetra pak, Nestle and ITX -- Nestle and greenpeace disagree over palm oil sourcing -- Carrefour, China, and the Olympic torch relay -- Sparboe farms and McDonald's part company over animal cruelty -- BP Texas city explosion -- Sigg and BPA -- West pharmaceutical services' dust explosion -- Jensen farm, listeria, and cantaloupe -- Chick-fil-a and the dangers of social issues -- The Bhopal tragedy -- Odwalla and e. coli -- Valujet flight 592 and the end of a brand -- Greenpeace pressures H&M to detox the garment industry -- Index -- About the author.
520			_aGuides students through cases and exercises that explore crisis communication and management in action, building the necessary skills for effective crisis management.
650			_aCrisis management. _952715
650			_aBusiness communication.
650			_aManagement.
942			_2lcc _cBOOK _hHD 49 _i.C66 2014
999			_c17782 _d17782