000			01352nam a2200217 4500
003			AUA.1
005			20180503162954.0
008			180206b xxu||||| |||| 00| 0 eng d
020			_a9781591396192
040			_cJTL
050			_aHF5415.153 _b.K53 2005
100			_a Kim, W. Chan
245			_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne.
260			_aBoston, Mass. : _bHarvard Business School Press, _cc2005.
300			_axv, 240 p. : _bill. ; _c25 cm.
505			_a Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors.
650			_aNew products.
650			_aMarket segmentation.
700			_aMauborgne, Renée
942			_2lcc _cBOOK _hHF 5415.153 _i.K53 2005
999			_c19278 _d19278