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008			180222b xxu||||| |||| 00| 0 eng d
020			_a9780814434987
040			_cJTL
050			_aHD53 _b.S495 2012
100			_a Sherman, Andrew J.
245			_aHarvesting intangible assets : _buncover hidden revenue in your company's intellectual property / _cAndrew J Sherman.
260			_aNew York : _bAMACOM, _cc2012.
300			_axviii, 270 p. : _bill., _c23 cm.
504			_aIncludes bibliographical references and index.
505			_a The intellectual capital agrarian -- Planting the seeds: fostering a culture of innovation -- Irrigating the field: embracing intrapreneurship -- Caring for the fruits of the harvest: intellectual asset management (IAM) -- Building fences to protect your turf: developing a legal strategy -- Separating the wheat from the chaff: readying crops for the market -- Bringing the crops to the marketplace: an overview of strategic alternatives -- Harvesting the power of intellectual capital leveraging: cooperatives, customers, channel partners, licensing, joint ventures, and franchising -- The global intellectual asset frontier -- The future of innovation -- Directory of licensing resources, exchanges, and agents.
520			_aWhether you call it harvesting intangible assets or intellectual property management, organizations must make the most of everything they have to offer if they want to remain competitive. Yet, the majority of companies are oblivious to the wealth of revenue-producing opportunities hiding just below the strategic surface. In this thought-provoking book, author Andrew J. Sherman shares insights and expertise gleaned from his work with some of the world's leading companies who have capitalized on intellectual assets such as patents, trademarks, customer information, software codes, databases, etc
650			_aIntellectual capital.
650			_aKnowledge management.
650			_aBUSINESS & ECONOMICS _xCorporate Governance.
942			_2lcc _cBOOK _hHD 53 _i.S495 2012
999			_c19463 _d19463