000			02324cam a2200493 a 4500
999			_c20513 _d20513
001			13913728
003			AUA.1
005			20200207123038.0
008			050328s2005 nyua 000 0 eng d
010			_a 2005924915
015			_aGBA584521 _2bnb
016	7		_a013306751 _2Uk
020			_a9781595620057
020			_a1595620052
020			_a9781595620095
020			_a1595620095
035			_a(OCoLC)ocm62250344
040			_aCUY _beng _cCUY _dBAKER _dOXF _dIAI _dIXA _dYDXCP _dUKM _dVRC _dCRH _dBTCTA _dOI@ _dSMP _dCQU _dDEBBG _dSISPL _dAU@ _dOCL _dZWZ _dDLC
042			_alccopycat
050	0	0	_aHF5415.32 _b.M397 2005
082	0	4	_a658.8343 _222
084			_aQP 624 _2rvk
100	1		_aMcEwen, William J.
245	1	0	_aMarried to the brand : _bwhy consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / _cby William J. McEwen.
250			_a1st ed.
260			_aNew York : _bGallup, _c2005.
300			_a135 p. : _bill. ; _c24 cm.
520	1		_a"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.
650		0	_aBrand loyalty.
650		0	_aConsumers' preferences.
650		0	_aProduct management.
650		7	_aConsommateurs _xPréférences. _2ram
650		7	_aFidélité à une marque. _2ram
650		7	_aProduits commerciaux _xGestion. _2ram
650	0	7	_aGefühl. _2swd
650	0	7	_aKundenbindung. _2swd
650	0	7	_aMarke. _2swd
856	4	1	_3Table of contents _uhttp://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014658437&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1315/2005924915-d.html
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1605/2005924915-b.html
906			_a7 _bcbc _ccopycat _d2 _eepcn _f20 _gy-gencatlg
942			_2lcc _cDWBSLC _hHF 5415.32 _i.M397 2005