000 01690cam a2200349 a 4500
999 _c20526
_d20526
001 14863462
003 AUA.1
005 20200218130921.0
008 070524s2007 maua b 001 0 eng
010 _a 2007021449
020 _a9781422103210 (hardcover : alk. paper)
020 _a1422103218
035 _a(OCoLC)ocn137222814
035 _a(OCoLC)137222814
040 _aDLC
_cDLC
_dBTCTA
_dBAKER
_dC#P
_dYDXCP
_dBWX
_dIXA
_dDLC
050 0 0 _aHD53
_b.S3596 2007
082 0 0 _a658.4/012
_222
100 1 _aSchmitt, Bernd.
245 1 0 _aBig think strategy :
_bhow to leverage bold ideas and leave small thinking behind /
_cBernd H. Schmitt.
260 _aBoston, Mass. :
_bHarvard Business School Press,
_cc2007.
300 _axi, 177 p. :
_bill. ;
_c25 cm.
504 _aIncludes bibliographical references (p. [165]-168) and index.
505 0 _aBig think and the Trojan horse -- Sourcing ideas : steaks and sacred cows -- Evaluating ideas : how to dig for the gems -- Turning ideas into strategy : what would Mahler do? -- Executing big think : how to pull the ship over the mountain -- Leading big think : guts, passion--or just a robot? -- Sustaining big think : from Sisyphus to Odysseus.
650 0 _aCreative ability in business.
650 0 _aStrategic planning.
650 0 _aSuccess in business.
650 0 _aOrganizational effectiveness.
856 4 1 _3Table of contents only
_uhttp://www.loc.gov/catdir/toc/ecip0718/2007021449.html
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2lcc
_cDWBSLC
_hHD 53
_i.S3596 2007