000			01784cam a22002894a 4500
001			15525655
003			AUA.1
005			20210305091958.0
008			081118s2010 mdua b 001 0 eng
010			_a 2008049325
020			_a9780812704907
040			_aDLC _cDLC _dDLC
050	0	0	_aBV 652.23 _b.W74 2010
082	0	0	_a254/.5 _222
100	1		_aWrenn, Bruce. _912994
245	1	0	_aBuilding strong congregations : _battracting, serving, and developing your membership / _cBruce Wrenn, Philip Kotler, and Norman Shawchuck.
260			_aHagerstown, MD : _bAutumn House Pub., _cc2010.
300			_a558 p. : _bill. ; _c24 cm. _e1 CD-ROM (4 3/4 in.)
504			_aIncludes bibliographical references and index.
505	0		_aThe intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.
650		0	_aChurch marketing. _912995
700	1		_aKotler, Philip. _912996
700	1		_aShawchuck, Norman, _d1935- _912997
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cDWBSLC _hBV 652.23 _i.W74 2010
999			_c23145 _d23145