000 00856nam a22002537a 4500
003 AUA.1
005 20220328102749.0
008 220318b ||||| |||| 00| 0 eng d
020 _a9781526847232
040 _cJTL
050 _aHF5415
_b.J633 2020
100 _4Author
_aJobber, David
245 _aPrinciples and practice of marketing /
_cDavid Jobber and Fiona Ellis-Chadwick
250 _a9th Ed.
260 _aLondon :
_bMcGraw-Hill Education,
_cc2020
300 _a xxx, 831 pages :
_billustrations (some colour),
_c26cm.
504 _aIncludes bibliographic references and index
650 _aMarketing
_vCase studies
_zEurope
650 _aBusiness & Management.
650 _aSales & marketing.
650 _aStationery items.
700 _4Author
_aEllis-Chadwick, Fiona
942 _2lcc
_cBOOK
_hHF 5415
_i.J633 2020
999 _c23315
_d23315