000			01659cam a22003254a 4500
001			42397965
003			AUA.1
005			20111116144730.0
008			990909s2000 mau b 001 0 eng
010			_a99047576
020			_a0316316962
040			_aDLC _cDLC _dJBO _dC#P _dLHA _dVET _dLVB _dEXN
042			_apcc
049			_aEXNn
050	0	0	_aHM 1033 _b.G53 2000
082	0	0	_a302 _221
100	1		_aGladwell, Malcolm, _d1963- _913725
245	1	4	_aThe tipping point _b: how little things can make a big difference / _cMalcolm Gladwell.
250			_a1st ed.
260			_aBoston : _bLittle, Brown, _cc2000.
300			_aviii, 279 p. ; _c21 cm.
504			_aIncludes bibliographical references and index.
505	0		_aThe three rules of epidemics -- The law of the few: connectors, mavens, and salesmen -- The stickiness factor: Sesame Street, Blue's Clues, and the educational virus -- The power of context (part one): Bernie Goetz and the rise and fall of New York City crime -- The power of context (part two): the magic number one hundred and fifty -- Case study: rumors, sneakers, and the power of translation -- Case study: suicide, smoking, and the search for the unsticky cigarette -- Conclusion: focus, test, and believe.
650		0	_aSocial psychology. _913726
650		0	_aContagion (Social psychology) _913727
650		0	_aCausation. _913728
650		0	_aContext effects (Psychology) _913729
942			_2lcc _cBOOK _hHM 1033 _i.G53 2000
999			_c3822 _d3822