| 000 | 01216cam a2200301 a 4500 | ||
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| 001 | 4979849 | ||
| 003 | AUA.1 | ||
| 005 | 20160309170444.0 | ||
| 008 | 980519s1998 nyua 001 0 eng | ||
| 010 | _a 98021892 | ||
| 020 | _a0887309372 | ||
| 040 |
_aDLC _cDLC _dDLC |
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_aHD69.B7 _bR537 1999 |
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_a658.8/27 _221 |
| 100 | 1 |
_aRies, Al. _914158 |
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| 245 | 1 | 4 |
_aThe 22 immutable laws of branding : _bhow to build a product or service into a world-class brand / _cAl Ries and Laura Ries. |
| 246 | 3 | _aTwenty-two immutable laws of branding | |
| 250 | _a1st ed. | ||
| 260 |
_aNew York : _bHarperBusiness, _c1999. |
||
| 300 |
_aviii, 182 p. : _bill. ; _c22 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aBranding (Marketing) _914159 |
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| 700 | 1 |
_aRies, Laura. _914160 |
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_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
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_2lcc _cBOOK _hHD 69 .B7 _i.R537 1999 |
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_c3926 _d3926 |
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