Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Material type: TextPublication details: Hoboken, N.J. : Wiley, c2010.Description: xv, 188 p. : ill. ; 24 cmISBN:- 9780470598825 (hbk.)
- 0470598824 (hbk.)
- 658.8 22
- HF5415 .K68 2010
Current library | Collection | Call number | Vol info | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Judith Thomas Library General Stacks | BKS | HF 5415 .K68 2010 (Browse shelf(Opens below)) | AUA22427 | Available | AUA22427 |
Includes bibliographical references and index.