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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Harvard Business School Press, c2005.Description: xv, 240 p. : ill. ; 25 cmISBN:
  • 9781591396192
Subject(s): LOC classification:
  • HF5415.153 .K53 2005
Contents:
Preface -- Acknowledgments -- pt. 1. Blue ocean strategy -- 1. Creating blue oceans -- 2. Analytical tools and frameworks -- pt. 2. Formulating blue ocean strategy -- 3. Reconstruct market boundaries -- 4. Focus on the big picture, not the numbers -- 5. Reach beyond existing demand -- 6. Get the strategic sequence right -- pt. 3. Executing blue ocean strategy -- 7. Overcome key organizational hurdles -- 8. Build execution into strategy -- 9. The sustainability and renewal of blue ocean strategy -- Appendix A -- Appendix B -- Appendix C -- Notes -- Bibliography -- Index -- About the authors.
Item type: Books
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library General Stacks Books HF 5415.153 .K53 2005 (Browse shelf(Opens below)) AUA22170 Available AUA22170

Preface --
Acknowledgments --
pt. 1. Blue ocean strategy --
1. Creating blue oceans --
2. Analytical tools and frameworks --
pt. 2. Formulating blue ocean strategy --
3. Reconstruct market boundaries --
4. Focus on the big picture, not the numbers --
5. Reach beyond existing demand --
6. Get the strategic sequence right --
pt. 3. Executing blue ocean strategy --
7. Overcome key organizational hurdles --
8. Build execution into strategy --
9. The sustainability and renewal of blue ocean strategy --
Appendix A --
Appendix B --
Appendix C --
Notes --
Bibliography --
Index --
About the authors.