Communicating public health information effectively :

Communicating public health information effectively : a guide for practitioners / - Washington, D.C. : American Public Health Association, 2002. - xix, 230 p. : ill., 23 cm.

Part I. Background and Framework --
Chapter 1. Current Isses and Challenges --
Barriers to Communication --
Field of Health Communication --
Chapter 2. Public Health Communication: A Planning Framework --
Public Health Communication Framework --
Examples of Applying the Public Health Communication Planning Framework --
Chapter 3. Translating Public Health Data --
Locating Public Health Data and Other Scientific Information --
Translating Public Health Data: General Considerations --
Translating Public Health Data: Recommended Formats --
Challenges and Barriers --
Part II. Audiences --
Chapter 4. General Public: Communicating to Inform --
Getting to Know the Audience --
Information Processing --
Message Development and Planning --
Challenges and Barriers --
Chapter 5. General Public: Communicating to Persuade --
Overview of Persuasive Health Communication Approaches and Theories --
Purpose and Audience --
Message Development, Media and Channel Selection, and Evaluation --
Chapter 6. Communicating Public Health Information to the News Media --
Purpose, Audience, and Message --
Message Production, Delivery, and Timing --
General Characteristics and Recommendations for Communicating with the News Media --
Specific Recommendations for Communicating with the News Media --
Media Advocacy --
Challenges and Barriers --
Chapter 7. Communicating Public Health Information to Policy Makers --
Characteristics of Policy Makers --
Purpose, Audience, and Message --
Selecting a Spokesperson and Message Production and Delivery --
General Recommendations for Communicating with Policy Makers --
Additional Recommendations for Communicating with Elected Officials --
Challenges and Barriers --
Chapter 8. Communicating Public Health Information to Private and Voluntary Health Organizations --
Types of Private and Voluntary Health Organizations --
Rationale for Communicating Information to Private and Voluntary Health Organizations --
Purpose, Audience, and Message --
Suggested Types of Public Health Data to Communicate --
Negotiating an Exchange --
Challenges and Barriers --
Part III. Message Delivery --
Chapter 9. Written Communication --
Types of Written Materials Used in Public Health Communication --
Purpose, Audience, and Message --
General Recommendations for Written Communication --
Specific Recommendations for Written Communication --
Writing for Low Literacy Audiences --
Chapter 10. Oral Presentations --
Characteristics of Oral Presentations --
Additional Recommendations for Improving Oral Presentations --
Challenges and Barriers --
Chapter 11. Visual Communication --
General Considerations --
Purpose, Audience, and Message --
Specific Visual Communication Modalities --
Other Considerations for Visual Communication --
Challenges and Barriers --
Chapter 12. Electronic Communication --
General Considerations for Electronic Communication in Public Health --
Purpose, Audience, and Message --
Specific Recommendations for E-mail --
Specific Recommendations for Web Sites --
Limitations of Electronic Communication --
Chapter 13. Risk Communication --
Risk Perception --
Purpose, Audience, and Message --
Message Production and Delivery --
Recommendations for Risk Communication --
Challenges and Barriers --
Risk Communication Planning --
Bioterrorism and Communication --
Part IV. Next Steps --
Chapter 14. Future Directions --
Increased Health Communication Education and Training --
Increased Health Communication Research --
Improved Translation of Existing Public Health Information --
Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels --
Improved Cultural Communication Competency --
Building Infrastructure for Equitable Access and Use of New Communication Technologies --
Appendix 1. Step-by-Step Planning Guide for Communicating Public Health Information --
Appendix 2. Directories and Other Selected Internet Web Sites for Locating Public Health Data --
Appendix 3. Internet Web Sites for States and the District of Columbia

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Communication in medicine.
Public health practice.
Communicable Disease Control--methods.

R118 / .C66 2002