Communicating public health information effectively : (Record no. 18943)

MARC details
000 -LEADER
fixed length control field 04929nam a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20171205113552.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 171205b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0875530273
040 ## - CATALOGING SOURCE
Transcribing agency JTL
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number R118
Item number .C66 2002
245 ## - TITLE STATEMENT
Title Communicating public health information effectively :
Remainder of title a guide for practitioners /
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Washington, D.C. :
Name of publisher, distributor, etc American Public Health Association,
Date of publication, distribution, etc 2002.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 230 p. :
Other physical details ill.,
Dimensions 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part I. Background and Framework --<br/>Chapter 1. Current Isses and Challenges --<br/>Barriers to Communication --<br/>Field of Health Communication --<br/>Chapter 2. Public Health Communication: A Planning Framework --<br/>Public Health Communication Framework --<br/>Examples of Applying the Public Health Communication Planning Framework --<br/>Chapter 3. Translating Public Health Data --<br/>Locating Public Health Data and Other Scientific Information --<br/>Translating Public Health Data: General Considerations --<br/>Translating Public Health Data: Recommended Formats --<br/>Challenges and Barriers --<br/>Part II. Audiences --<br/>Chapter 4. General Public: Communicating to Inform --<br/>Getting to Know the Audience --<br/>Information Processing --<br/>Message Development and Planning --<br/>Challenges and Barriers --<br/>Chapter 5. General Public: Communicating to Persuade --<br/>Overview of Persuasive Health Communication Approaches and Theories --<br/>Purpose and Audience --<br/>Message Development, Media and Channel Selection, and Evaluation --<br/>Chapter 6. Communicating Public Health Information to the News Media --<br/>Purpose, Audience, and Message --<br/>Message Production, Delivery, and Timing --<br/>General Characteristics and Recommendations for Communicating with the News Media --<br/>Specific Recommendations for Communicating with the News Media --<br/>Media Advocacy --<br/>Challenges and Barriers --<br/>Chapter 7. Communicating Public Health Information to Policy Makers --<br/>Characteristics of Policy Makers --<br/>Purpose, Audience, and Message --<br/>Selecting a Spokesperson and Message Production and Delivery --<br/>General Recommendations for Communicating with Policy Makers --<br/>Additional Recommendations for Communicating with Elected Officials --<br/>Challenges and Barriers --<br/>Chapter 8. Communicating Public Health Information to Private and Voluntary Health Organizations --<br/>Types of Private and Voluntary Health Organizations --<br/>Rationale for Communicating Information to Private and Voluntary Health Organizations --<br/>Purpose, Audience, and Message --<br/>Suggested Types of Public Health Data to Communicate --<br/>Negotiating an Exchange --<br/>Challenges and Barriers --<br/>Part III. Message Delivery --<br/>Chapter 9. Written Communication --<br/>Types of Written Materials Used in Public Health Communication --<br/>Purpose, Audience, and Message --<br/>General Recommendations for Written Communication --<br/>Specific Recommendations for Written Communication --<br/>Writing for Low Literacy Audiences --<br/>Chapter 10. Oral Presentations --<br/>Characteristics of Oral Presentations --<br/>Additional Recommendations for Improving Oral Presentations --<br/>Challenges and Barriers --<br/>Chapter 11. Visual Communication --<br/>General Considerations --<br/>Purpose, Audience, and Message --<br/>Specific Visual Communication Modalities --<br/>Other Considerations for Visual Communication --<br/>Challenges and Barriers --<br/>Chapter 12. Electronic Communication --<br/>General Considerations for Electronic Communication in Public Health --<br/>Purpose, Audience, and Message --<br/>Specific Recommendations for E-mail --<br/>Specific Recommendations for Web Sites --<br/>Limitations of Electronic Communication --<br/>Chapter 13. Risk Communication --<br/>Risk Perception --<br/>Purpose, Audience, and Message --<br/>Message Production and Delivery --<br/>Recommendations for Risk Communication --<br/>Challenges and Barriers --<br/>Risk Communication Planning --<br/>Bioterrorism and Communication --<br/>Part IV. Next Steps --<br/>Chapter 14. Future Directions --<br/>Increased Health Communication Education and Training --<br/>Increased Health Communication Research --<br/>Improved Translation of Existing Public Health Information --<br/>Enhanced Tailoring of Messages and Increased Use of Multiple Mass Media Channels --<br/>Improved Cultural Communication Competency --<br/>Building Infrastructure for Equitable Access and Use of New Communication Technologies --<br/>Appendix 1. Step-by-Step Planning Guide for Communicating Public Health Information --<br/>Appendix 2. Directories and Other Selected Internet Web Sites for Locating Public Health Data --<br/>Appendix 3. Internet Web Sites for States and the District of Columbia
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in medicine.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Public health practice.
9 (RLIN) 48005
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communicable Disease Control
General subdivision methods.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nelson, David E.
Relator term ed.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Brownson, Ross C.
Relator term ed.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Remington, Patrick L.
Relator term ed.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Parvanta, Claudia
Relator term ed.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Classification part R 118
Item part .C66 2002
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     Books Judith Thomas Library Judith Thomas Library General Stacks 05/12/2017 Bought by JTL 20.04 AUA21913 1 1 R 118 .C66 2002 AUA21913 28/07/2019 14/07/2019 20.04 05/12/2017 Books