Married to the brand :
McEwen, William J.
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen. - 1st ed. - New York : Gallup, 2005. - 135 p. : ill. ; 24 cm.
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.
9781595620057 1595620052 9781595620095 1595620095
2005924915
GBA584521 bnb
013306751 Uk
Brand loyalty.
Consumers' preferences.
Product management.
Consommateurs--Préférences.
Fidélité à une marque.
Produits commerciaux--Gestion.
Gefühl.
Kundenbindung.
Marke.
HF5415.32 / .M397 2005
658.8343
Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen. - 1st ed. - New York : Gallup, 2005. - 135 p. : ill. ; 24 cm.
"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.
9781595620057 1595620052 9781595620095 1595620095
2005924915
GBA584521 bnb
013306751 Uk
Brand loyalty.
Consumers' preferences.
Product management.
Consommateurs--Préférences.
Fidélité à une marque.
Produits commerciaux--Gestion.
Gefühl.
Kundenbindung.
Marke.
HF5415.32 / .M397 2005
658.8343