Married to the brand : (Record no. 20513)

MARC details
000 -LEADER
fixed length control field 02324cam a2200493 a 4500
001 - CONTROL NUMBER
control field 13913728
003 - CONTROL NUMBER IDENTIFIER
control field AUA.1
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200207123038.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050328s2005 nyua 000 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005924915
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA584521
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013306751
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781595620057
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1595620052
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781595620095
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1595620095
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocm62250344
040 ## - CATALOGING SOURCE
Original cataloging agency CUY
Language of cataloging eng
Transcribing agency CUY
Modifying agency BAKER
-- OXF
-- IAI
-- IXA
-- YDXCP
-- UKM
-- VRC
-- CRH
-- BTCTA
-- OI@
-- SMP
-- CQU
-- DEBBG
-- SISPL
-- AU@
-- OCL
-- ZWZ
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32
Item number .M397 2005
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8343
Edition number 22
084 ## - OTHER CLASSIFICATION NUMBER
Classification number QP 624
Source of number rvk
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name McEwen, William J.
245 10 - TITLE STATEMENT
Title Married to the brand :
Remainder of title why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships /
Statement of responsibility, etc by William J. McEwen.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc Gallup,
Date of publication, distribution, etc 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 135 p. :
Other physical details ill. ;
Dimensions 24 cm.
520 1# - SUMMARY, ETC.
Summary, etc "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Brand loyalty.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumers' preferences.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consommateurs
General subdivision Préférences.
Source of heading or term ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Fidélité à une marque.
Source of heading or term ram
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Produits commerciaux
General subdivision Gestion.
Source of heading or term ram
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Gefühl.
Source of heading or term swd
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Kundenbindung.
Source of heading or term swd
650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marke.
Source of heading or term swd
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents
Uniform Resource Identifier http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014658437&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Publisher description
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1315/2005924915-d.html
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Contributor biographical information
Uniform Resource Identifier http://www.loc.gov/catdir/enhancements/fy1605/2005924915-b.html
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e epcn
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Delbert W. Baker Special Leadership Collection
Classification part HF 5415.32
Item part .M397 2005
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Serial Enumeration / chronology Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Library of Congress Classification     DWB Special Leadership Collection Judith Thomas Library Judith Thomas Library Delbert W. Baker Special Leadership Collection 07/06/2018 Donation, Dr. Delbert Baker 25.00 AUA23370 HF 5415.32 .M397 2005 AUA23370 07/06/2018 25.00 07/06/2018 Delbert W. Baker Special Leadership Collection