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Building strong congregations : attracting, serving, and developing your membership / Bruce Wrenn, Philip Kotler, and Norman Shawchuck.

By: Contributor(s): Material type: TextTextPublication details: Hagerstown, MD : Autumn House Pub., c2010.Description: 558 p. : ill. ; 24 cm. 1 CD-ROM (4 3/4 in.)ISBN:
  • 9780812704907
Subject(s): DDC classification:
  • 254/.5 22
LOC classification:
  • BV 652.23 .W74 2010
Contents:
The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.
Item type: Books
Holdings
Current library Collection Call number Vol info Copy number Status Date due Barcode
Judith Thomas Library General Stacks BKS BV 652.23 .W74 2010 (Browse shelf(Opens below)) AUA004178 Available AUA004178
Judith Thomas Library General Stacks BKS BV 652.23 .W74 2010 (Browse shelf(Opens below)) AUA011279 2 Available AUA011279
Judith Thomas Library General Stacks BKS BV 652.23 .W74 2010 (Browse shelf(Opens below)) AUA018101 3 Available AUA018101
Judith Thomas Library Audio-Visuals Audio-Visual BV 652.23 .W74 2009 (Browse shelf(Opens below)) DVD302 Resource guide Available DVD302
Judith Thomas Library Audio-Visuals Audio-Visual BV 652.23 .W74 2009 (Browse shelf(Opens below)) DVD303 Resource guide Available DVD303

Includes bibliographical references and index.

The intersection of marketing and religion -- The heart of twenty-first century marketing -- An application of the effective marketing process model : starting a grief ministry -- Serving people effectively : the responsive congregation -- How to understand : marketing research -- What to understand : factors influencing behavior -- Thinking like a marketing strategist : fundamental marketing concepts -- Market segmentation, targeting and positioning -- Strategic marketing planning -- Product, place, and price decisions -- Advertising and public relations decisions -- Fundraising decisions -- Fellowship marketing -- Evaluating our programs.