Amazon cover image
Image from Amazon.com

Essential guide to marketing planning / Marian Burk Wood.

By: Material type: TextTextPublication details: Harlow, Eng. : Pearson, c2013Edition: 3rd edDescription: xxiii, 299 p. : ill. ; 25 cmISBN:
  • 9780273773634
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.13 .W656 2013
Contents:
Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.
Item type: Books
Holdings
Current library Collection Call number Vol info Copy number Status Date due Barcode
Judith Thomas Library General Stacks BKS HF 5415.13 .W656 2013 (Browse shelf(Opens below)) AUA25061 Available AUA25061
Judith Thomas Library General Stacks BKS HF 5415.13 .W656 2013 (Browse shelf(Opens below)) AUA25062 2 Available AUA25062

Includes bibliographic references and index

Introduction to marketing planning today -- Analysing the current situation -- Analysing customers and markets -- Planning segmentation, targeting, and positioning -- Planning direction, objectives, and strategy -- Planning for products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for communications and influence -- Supporting the marketing mix -- Planning metrics and performance measurement -- Planning implementation and control.