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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen.

By: Material type: TextPublication details: New York : Gallup, 2005.Edition: 1st edDescription: 135 p. : ill. ; 24 cmISBN:
  • 9781595620057
  • 1595620052
  • 9781595620095
  • 1595620095
Subject(s): DDC classification:
  • 658.8343 22
LOC classification:
  • HF5415.32 .M397 2005
Other classification:
  • QP 624
Online resources: Review: "Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.
Item type: Delbert W. Baker Special Leadership Collection
Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Judith Thomas Library Delbert W. Baker Special Leadership Collection DWB Special Leadership Collection HF 5415.32 .M397 2005 (Browse shelf(Opens below)) AUA23370 Available AUA23370

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"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with stories and compelling discoveries from a worldwide consumer database, this book explores why people bond with some brands and not others."--Jacket.